For boutique wineries, distributors, and restaurants

Get more from the talent
you already have.

Your team should be focused on the work that needs their talent, judgment, and relationships—not repetitive tasks AI can take off their plates. We build an AI-enabled operating system that increases their capacity without increasing your headcount.

More capacity. Same team.

Use the talent you have

Give busywork to AI

Create capacity for more

Put your people where they add the most value

Let your team do the work
only they can do.

Your people know your customers, products, partners, and business. Their time belongs in decisions, relationships, sales, hospitality, and the moments that move the company forward—not in copying data, rewriting routine messages, assembling reports, or chasing the same follow-ups.

We redesign how the work gets done and use AI to handle the right lower-value tasks. Your existing team gains the room to take on more of the high-value work they do best.

Your team, as it iswe design around the people you already have
Many hatseach person carries several business functions
Ready to growwithout automatically adding another employee

What we build

We make the work easier to run.

We do more than recommend AI tools. We redesign the work, build the supporting workflows, and teach your team how to use the new system.

Step 1 · Diagnostic

See where time goes

Our AI Organization Diagnostic maps what your team does, finds repetitive work, and identifies where valuable time is being lost.

  • Current organization and function map
  • AI opportunity assessment
  • Prioritized 90-day roadmap
Step 2 · Build

Build a better way to work

Our AI Organization Build designs and implements a practical system that gives the right work to AI while your people retain ownership and control.

  • AI Operating Model
  • Human + AI Organization Chart
  • Integrated workflows and safeguards
Step 3 · Partnership

Put it to work with your team

Through an ongoing AI Operations Partnership, we train your people and keep the system useful as the business changes.

  • Hands-on team training
  • Monitoring and optimization
  • New capabilities as you grow

The Edwards Operations method

Map. Design. Build. Operate.

Your team brings the talent. We create the operating model that gives them more room to use it. We stay from understanding the work through running the new system—so AI becomes useful capacity, not another tool to manage.

01Maphow work moves and where capacity gets stuck
02Designthe operating model and the role AI will play
03Buildthe workflows, tools, guardrails, and documentation
04Operatealongside your team, train them, and improve the system

The metric that matters

Capacity created.

Success is not the number of AI tools or agents installed. It is the useful capacity returned to your organization—and what your team can do with it.

Hours returnedMore work completedFaster response timesLess administrative burdenBetter operational visibilityHiring avoided or delayed

The Human + AI Organization Chart

What an eight-person winery looks like with AI on the team.

Same people. Same roles. Each person keeps the judgment, relationships and decisions only they can own, and gets AI support for the repetitive work that used to fill their week.

Your people: own every decision AI support: prepares, drafts and tracks for human review

Human

Owner & General Manager

Keeps

  • Strategy, pricing and allocations
  • Trade and distributor relationships
  • Final approvals

AI support

Operations & Trade Assistant

Handles

  • Weekly operating brief and decision list
  • Wholesale lead lists and account follow-up reminders
  • Sales updates compiled for distributors
~6 hrs/week back

Hospitality

Human · 3 people

Hospitality Manager + 2 Tasting Room Hosts

Keeps

  • Every guest experience
  • Club conversations at the table
  • Personal follow-up, sent by them

AI support

Guest Coordinator

  • Confirmations, reminders and pre-visit answers
  • Guest notes organized after each visit
  • Follow-up drafts ready to review
~8 hrs/week back

Wine Club & DTC

Human

Club & DTC Manager

Keeps

  • Member relationships
  • Release selections and offers
  • Retention calls that need a person

AI support

Club Assistant

  • Release emails and shipping notices drafted
  • Member questions sorted and answered for review
  • At-risk members flagged before they cancel
~6 hrs/week back

Winemaking & Cellar

Human · 2 people

Winemaker + Cellar Lead

Keeps

  • Every winemaking decision
  • Production and quality
  • Grower and vendor relationships

AI support

Harvest Coordinator

  • Rolling harvest calendar and daily brief
  • Vendor, delivery and lab follow-up tracked
  • Crew and schedule updates sent
~4 hrs/week back

Office & Compliance

Human

Operations Coordinator

Keeps

  • Compliance filings and sign-off
  • Payments and vendor accounts
  • Exceptions and problem-solving

AI support

Admin Assistant

  • Recurring reports assembled
  • Data moved between systems
  • Documents and deadlines prepared for review
~6 hrs/week back

About 30 hours a week returned to the team. That's roughly three-quarters of a full-time hire, without adding one.

Your people spend that time on guests, members, trade relationships and the wine itself.

Illustrative example based on common patterns in boutique wineries. Every AI Organization Diagnostic builds this chart for your team, your roles and your numbers.

Get your free Capacity Snapshot

What it looks like in practice

Two places boutique wineries find capacity.

Every winery is different, but the same pressure points show up again and again. Here's what changes when the work has a clear system behind it.

Illustrative examples based on common patterns in boutique wineries, not specific client results.

1. From reservation to repeat buyer

The situation

Every tasting is by appointment, so each guest represents real effort and real opportunity. Reservations come in, confirmations and pre-visit questions pile up, and after the visit a guest who loved the Cabernet and asked about the club gets a generic thank-you, or nothing at all.

Where time gets lost

  • Staff handle confirmations, reminders and the same pre-visit questions by hand
  • Guest notes (wines they loved, club interest, a case order they mentioned) are inconsistent or lost
  • Nobody is sure who owns each follow-up, or what was promised
  • The owner can't see which high-value guests are still waiting to hear back

What we build

  • Confirmation, reminder and pre-visit messages prepared in your winery's voice
  • A simple guest-notes process your hosts can finish in a minute
  • One follow-up list that sorts club prospects, case orders and return visits, each with an owner and a due date
  • Personal follow-up drafts ready for staff to review and send, plus a weekly brief of open opportunities

Your team keeps:

the hospitality, the guest relationships, and every offer, allocation and commitment.

2. Through the busy seasons

The situation

A club release means allocations, member emails, shipping and pickup logistics, and a wave of member questions, all while the owner quietly becomes the project manager. Then harvest arrives, and delivery changes, vendor questions, lab follow-up and crew needs pile on top of the cellar work.

Where time gets lost

  • Deadlines and updates are scattered across inboxes, texts, whiteboards and memory
  • Member communications, shipping and pickup details are handled separately
  • Leaders spend their days finding information and passing along the same update
  • No one has a single view of what's done, what's late and what needs a decision

What we build

  • A shared release plan and a rolling harvest calendar, each with owners, due dates and approval points
  • Member communications, shipping notices and pickup details drafted ahead of time
  • A daily harvest coordination brief and a tracker for vendors, deliveries and labs
  • A review after each release or harvest, so next season runs smoother

Your team keeps:

allocation decisions, final approvals, and complete control of winemaking, production and quality.

Where the time goes next: hospitality, trade relationships, and the growth projects that kept getting pushed to next quarter.

Every AI Organization Diagnostic ends with this picture drawn for your business: your tasks, your people, and where the capacity is hiding.

Get your free Capacity Snapshot
Libby Edwards, founder of Edwards Operations

About Edwards Operations

Built by an operator, not an AI company.

Libby Edwards has spent more than two decades running hospitality businesses from the inside. As General Manager for Pappas Restaurants, she ran the floor and the kitchen, the team and the numbers. At Charles Krug Winery, she worked as Tasting Room Sales Lead and Manager. Most recently, she served as Director of Operations at Really Good Boxed Wine. She knows where teams lose time, where processes break down, and what one extra set of hands would mean on a busy day.

She has already built this for a winery. At Really Good Boxed Wine, a start-up winery with a lean team, Libby designed and ran the same kind of AI-enabled operating system Edwards Operations now builds for clients. She mapped the work, handed the repetitive tasks to AI and kept people in charge of the customers, decisions and relationships. The results were real: wine club membership grew while churn went down, and CRM and AI tools delivered a steady flow of leads to the wholesale team.

Edwards Operations starts with how your business actually runs, not with a piece of software. We combine organizational design, operations experience and practical AI so lean teams can take on more. Your people keep ownership of judgment, relationships, strategy and critical decisions.

FAQ

Frequently asked questions.

Build capacity into your operation

Find out where your team's time is going. Free.

In a 30-minute Capacity Snapshot call, we'll walk through a typical week in your operation together. You'll leave knowing the three places where your team is losing the most time to repetitive work, and what it would take to get that time back.

What you get:

  • A 30-minute conversation with Libby about how the work actually moves in your business
  • Your top three capacity opportunities, ranked by time saved and ease of starting
  • A one-page written summary within two business days, yours to keep whether or not we work together

No AI experience needed. No software pitch. No obligation.

Book your free Capacity Snapshot

Prefer to send a message? Use the form below.

Your information will be emailed directly to Edwards Operations and used only to respond to your inquiry. Please don't include passwords, payment details, or other sensitive information.

Prefer email? Write to libby@edwardsoperations.com.